Change Your Habit, Change Your Fortune

I am your constant companion. I am your greatest helper or your heaviest burden.

I will push you onward or drag you down to failure. I am completely at your command. Half the things you do, you might just as well turn over to me, and I will be able to do them quickly and correctly. I am easily managed; you must merely be firm with me.

Show me exactly how you want something done, and after a few lessons I will do it automatically. I am the servant of all great men. And, alas, of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures.

I am not a machine, though I work with all the precision of a machine. Plus, the intelligence of a man. You may run me for profit, or run me for ruin; it makes no difference to me. Take me, train me, be firm with me and I will put the world at your feet. Be easy with me, and I will destroy you.

Who am I? I am HABIT!

Posted in internet marketing, make money online

HOW TO MAKE NGN 5,000 – 20,000 DAILY WITH PAGA REFERRAL PROGRAM

Paga is a mobile money platform in Nigeria. It is about the very first, launching their first pilot test in 2009 when there was practically no other popular mobile money platform in the country. With Paga you can send money to another Paga account owner, any mobile number, pay DSTV and NEPA bills, to mention a few.

At the moment Paga has launched a referral program that gives the person referring another person NGN 50 per referral. Hmm! Does that sound ridiculous to you? No it shouldn’t be, remember the saying that little drops make an ocean. I can teach you a simple step, which is not exhaustive that can give between 5,000 – 20,000 per day from this program. The steps are summarized below:

  1. Draft a nice article about Paga, how to make use of Paga ( Send money and withdrawal), with emphasis on the fact that it will almost be the best and most popular mobile money in the case Nigeria eventually go cashless (as they are the ones with the largest mobile money customer base as of now, which means your some members of your family and friends may be using it already)
  2. Encourage people to create a Paga account, it’s a five minutes task
  3. As they create account they should indicate that you referred them. Boom! Then the cash start rolling into your account

You can put up the article on as many blogs as possible, post the article links on Facebook and twitter so that your family and friends can see it and start creating their Paga accounts. Remember that they will also like it, which will make it viral, and your account can start getting 50 naira credit every second. By the time you refer your first 1,000 people, you would have made NGN 50,000, then you can put in more effort to make 500k and then head for the million.Then you are a Paga millionaire in making.

Keep making the money.

Posted in internet marketing, make money online, Uncategorized Tagged with: ,

SOCIAL MEDIA MARKETING FOR BUSINESSES

Almost as soon as social media hit the mainstream, marketers declared its potential as a lucrative sales channel. Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems. I’m not sure we had fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on. Yet, most Nigerian businesses are not taking maximum advantage of Social Media as a marketing tool.

Millions of Nigerians use the Social Media on daily basis and are connected for at least 15 hours everyday. This represents a huge marketing potential that Nigerian businesses can exploit for sales, marketing and management.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.
Stop chasing your tail in social. Start your Social Media marketing (SMM) planning right by following these five easy steps.

SMM Step 1: Create Your Executive Overview Business Plan

Concisely spell out your business to realize why you need social:
• Your Business Mission and History
• Your Business or Revenue Model
• Descriptions of your Products & Services
• Details of Your Target Audience
• Review of Your Current Marketing Efforts


SMM Step 2: Define Your Specific Social Media Goals

It is impossible to reach and attain a goal without defining exactly what you want to achieve. Too many business owners let social metrics define their goals, such as “More Twitter Followers”, “More Fans on Facebook”, “More YouTube Views.”
As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content?

You need to go a step beyond to define specific, feasible, and (most importantly) reasonable SMM goals. Here are some specific SMM goals you might use after completing your business review:

• Validate a new product or service using social as a research platform.
• Develop buzz and interest around a new product.
• Engage users in social to generate relevant and targeted traffic to your site.
• Gain market share by leading customer/client service through social.
• Generate registrations to branded events through social.


SMM Step 3: Find Your SMM Voice

One of the keys to ensuring your success in social is to create and implement a voice that resonates with your specific target audience. For each audience type, break down and research age, income, location, and reasons for possibly buying your products/services.

SMM Step 4: Choosing Your Social Tools Appropriately

Choosing your social tools appropriately is an essential piece of your online communications plan, so choose wisely. Let’s do a short review of the leading social sites to assist you in your selection:
• Facebook:More than 955 million users (6.409,540 Nigerians). Majority between 18-25; 60 percent female. Best opportunity for community building with customers.
• Twitter:More than 555 million users. Majority between 26-34; 57 percent female. Best tool for interacting in real-time.
• Google Plus+:More than 170 million users. Majority between 26-34; 63 percent male. Platform for driving visibility around a brand.
• LinkedIn:More than 150 million users (886,183 Nigerians). Majority between 26-34, directly followed by 35-44. The number one B2B social networking tool.
• Pinterest: More than 12 Million Users. Majority between 26-44; 68 percent female. A viral platform for sharing stories via pictures.

SMM Step 5: Plan & Execute Content & Delivery

Now to the hard part – finding, creating, and delivering engaging social media content. Social media execution can be daunting, but with a proper plan it is doable and can drive real (marketing) results.


What you need to define:

• Your frequency of content delivery & response to social engagement.
• Your types and specific topics for content creation.
• Ways to increase audience engagement.
• Events that can drive social.
• Your social success metrics (number of followers, number of fans, volume of traffic back to site, number of retweets, etc.).

 

Summary

Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for businesses that want to thrive in Nigeria to have clear understanding of why social can be useful for reaching business goals.

Posted in internet marketing, social media marketing, Uncategorized, web marketing Tagged with: ,

IN-BETWEEN YOU AND YOUR DREAMS

Year 2013 is knocking on the door of our lives, ready to come in. Whether you have written down your goals for 2013 or you are yet to write it, it is important that you have deep emotional commitment to the goals you set.  I am talking of commitment that is similar to a wedding vow: “Do you, Ola, take your goals for health, wealth, personal, and social achievement for better or worse… promise to love, honor and cherish these goals… as long as you live?” Very strong promise; and you have to make it if you plan on succeeding in 2013.

You need to love your goals, in fact; you have to ‘marry’ your goals. J.That is a very strong promise you and I will make in 2013.  The way you behave towards your goals is just as important as behaving well in a marriage; the honeymoon period is exciting. Just as one chooses a spouse, you have chosen your goals. As you are making plans and taking action for the future, remember to visualize the benefits you will gain from your efforts such as plenty money, luxury cars, beautiful homes, new friends, good education for your children/ward, better health, new friends – name it!

The best part is when any specific goal is actually achieved and you and your family receive the financial, personal, physical, and social benefits. But what makes your goal achievable? Your behavior, your attitude, your conduct!

Do you recognize any of the following tendencies?

1.  Procrastination

The number one behavior that will end any ‘goal marriage’ is procrastination. My favorite quote from one of my mentors is “Procrastination is the thief of dreams.” Please give this potential ‘thief’ of your goals due recognition so that you can deal with it and stop it from divorcing you from your dreams.

Of course, like everyone of us, you will have tasks which you will find difficult or distasteful and thus develop a bad habit (behavior J) of putting them off until the next day or the next day .. But truth is, that kind of tomorrow never comes or comes too late.

You have to stop this dangerous behavior before it destroys your goals. First important step is for you to acknowledge that YOU are the one and only person who can change this negative tendency. Next, write down  your journal or planner, a specific date and time when you will do the task. Make that task easy to find in your journal/planner by underlining or highlighting it.

2.  Impatience

Do you give up on something, immediately that thing is not working as expected? Try to give more time and patience to those projects that are not giving you desired results fast enough; don’t give – you might just be at the edge of breakthrough.

 3.  Anger

Watch it, anger is a destroyer! Identify what makes you angry and deal with it. People that are vital to your success could be sometimes very annoying but getting angry and fighting them will not get them on your side. Is it the people or you? Are you just tired and need to take a break? What is it? Identify it and deal with it. When tempted, pause and take a deep breath before you speak.

4.  Being too aggressive

 When you exhibit too much intensity in your words, behavior, deeds and actions, it can come across as aggression. Being too aggressive can push people away. And that is the exact opposite of what you want to do. Rather, you want to bring people to you for their guidance, assistance, ideas, services and patronage.  Remember, nobody wants to be around someone who seems too intense and aggressive!

5.  Negativity

Even if you are positive by nature, you may still (like me) exhibit a tendency to expect negative results. Stop negativity from disturbing your goals by viewing challenges as opportunities for creative solutions to keep your goals on track.

I know, through personal experience, that negative behavior is hard to change. But believe me, it is do-able and it becomes easier with practice. It is very important that you change because your behavior maybe preventing you from reaching your goals and achieving success. You need to work on changing your habits now so you’ll be ready to succeed more than ever before in 2013. Actually, you start noticing the difference once you begin to take a little step towards changing identified negative behaviors.

How can you break your negative behavioral patterns? That’s information for another day. In my next post, I will share with you five (5) effective ways to help you easily break bad habits and behaviors.

 

 

Posted in Uncategorized Tagged with: , , , , , ,

Achieving Your Goals is Still Possible

GoalsJust like that, we are already in the last quarter of year 2012! I know that so many resolutions and goals set at the beginning of the year are still to be achieved; but guess what? You can still achieve a lot. One of the biggest secrets to achieving your goals is so simple it's almost laughable: write them down.

Writing down your goals is truly the path to greatness. I know many successful people who were committed to setting goals, placing them in writing, and working towards those goals every day, every week, and every month.

One or more of your goals will fall into one of these categories:

  • Wealth
  • Health
  • Personal Self (your intellectual and artistic pursuits)
  • Social Self (how you relate to your friends, family and community)

You may want to refresh your memory i.e. go over your goals again and check where you dropped off; then write them down. Once you have defined your goals and written them down – it's time to take action. Clarify why you have chosen these top four life goals and give yourself a reasonable timeframe to achieve them. Then, break each goal into smaller "chunks" — yearly, monthly, weekly, and daily objectives.

Here's an example of just how you can do so. Let's say that your wealth goal is to make an additional N5,000,000 in sales over the next five years.

That means that your goal for this year is to make N1,000,000 in sales.

At the beginning of EVERY MONTH, break each of your four major goals down into a smaller goal you'd like to accomplish that month. Your wealth goal for each month (keeping in mind that your five-year objective is to make N5,000,000 in additional sales) should be to make N83,332. You'll want to come up with actions you can take on a monthly basis to reach that goal. For example, you could attend a different networking event every month.

Next, every Monday morning, chart your goals for the week ahead. Your target sales figure for each week would be about N20,800. Make a list of actions you need to take to reach that goal, like reading one new book about sales strategies every week.

Finally, you should list your daily goals. These are specific actions you can take each day that will help you achieve your weekly, monthly, and yearly objectives. For example, you can determine just how many sales calls you need to make each day to reach your weekly sales goal of N20,800.

If you want to be even more specific, you can break your daily goals down into hourly goals, so that you have a targeted action you can take each hour.

This goal-setting system works because it takes very large, sometimes very nebulous, ambitions and breaks them down into specific tasks – things you have to learn, things you have to know, and things you have to do. Transforming your dreams into tasks may take away some of the romance, but what you'll receive is a growing excitement about how increasingly likely it is that you will accomplish your dreams. (Not to mention the satisfaction of taking measurable, constant steps toward reaching those goals.)

Please remember that all highly successful people have certain common characteristics. The ability to set measurable goals and act on them is at the top of the list.

The ability to organize yourself is not imprinted in your DNA. The skills and qualities common among successful people are learned behaviors based on experience and results. In other words, you can learn them NOW.

When working on your goals (hourly, daily, weekly, and monthly) stay in the moment! Being able to focus your energy and compartmentalize your tasks is vital to accomplishing one goal at a time. Always be aware of your long term goal, but make sure that you focus on the task at hand, and finish each item on your "to do" list.

Here's how you can begin today:

  • Write down four goals that you have clearly defined
  • Break those goals into manageable yearly, monthly, weekly, and daily "chunks"
  • Make an emotional commitment to taking regular action toward achieving your goals
  • Monitor your goals regularly for progress (daily, weekly, and monthly)

Making a master plan work is about simplifying your interests and acting upon them in a very simple way. When you receive the emotional gratification of taking one forward step toward one cherished goal, you'll find it that much easier to take the next step. Let me know how it goes; I look forward to hearing about your success; share with us.

To Your Online Succcess!

Posted in Uncategorized