Hello Guys,

I know I promised to send you the Internet Bizplan ebook as soon as I got to Lagos, but unfortunately I fell really sick and had to just take time out to rest. You see, my sickness did not just start after I came to Owerri. It actually started about a week before the Internet for Job Seminar in Owerri on April 28th.

On Thursday April 22nd, I left home hale and hearty; in fact I was bubbling in good health or so I thought. I had gone to a few places and was on my way back home. I was driving myself and was on the highway when I just blanked out. It was the grace of God that resuscitated me and I had to be hospitalized. It was a traumatic time and even while lying there in the hospital bed, receiving blood transfusion, I was thinking of you guys expecting me in Owerri. I tried to get someone to stand in for me, but the person was already booked for another seminar – good guys are almost always booked 🙂

To God’s glory, I was discharged from the hospital on Monday evening (with strict warnings to stay in bed) and I did stay in bed – until Tuesday. I attempted to arrive Owerri Tuesday evening but couldn’t make it so I left with the first Arik flight from Lagos on Wednesday morning. As you know, the conference took the whole day. I came into the Hall of Mercy straight from the airport; I hadn’t taken breakfast so I couldn’t use my medication and I sat there all day! I don’t even know how I was able to stand up to say anything. If you had really observed, my steps were unsteady.

Next morning again, I was back on the plane to Lagos. So what happened? I relapsed of course and everyone was angry with me, including my doctor. My husband actually forbid me opening any laptop in the house, so I became ‘eat and sleep‘ personality. It was really nice to be pampered and I decided to stay alive :). That was why I’ve not been able to respond to your mail until now.  Pardon me.

I am now back at work because I have been anxious to send you the promised ebook and also because I have to be at a very important event tomorrow. The Info Marketers Association is having her first conference and I have been honored to give a paper there; God has favoured me to be healthy enough to grace the occasion. 

Ah yes, your Internet Business Plan, please download it now and let me know if you need any further help on any aspect of internet marketing.  Speak to you soon.

Olakitan Wellington

In online business, when we talk about ‘Market’ what do we mean? What actually is a market?  A market is a particular segment of people who have a common need or desire i.e. a group of people that want or need the same thing. They must have the capacity to pay for that need and they must be ready to actually buy something to satisfy that want or need. It is only when people are ready to buy from you that you can make money online.

When I talked about ‘niche’ and ‘micro-niche’ in my previous post, what did I mean? A niche is just a subset (division or detachment) of the market while a micro-niche is a subset of a niche. Let’s look at a company here in Nigeria as an example. There are a group of people who are interested in the ‘Chi’ company and they will be a large number of people because ‘Chi’ makes a lot of products like fruit juice, milk products, poultry, confectionery, etc.

But there is a smaller group of people that are interested in only the Chivita range of fruit juice. Chivita Juice would be a niche out of the large Chi market. Still again, there are a smaller group of people that are interested in only one particular juice; maybe they are only interested in Chivita Apple Juice. This will be the micro-niche.  People interested in Chivita Apple Juice represent a micro-niche within the overall niche of people interested in Chivita Juice, which is within the market of people interested in the ‘Chi’ company

I digress. Let me explain the word ‘phrase’ to you because we are going to be using it a lot in this coaching. Usually, when people go to the internet to search for anything, what they do is to type in a phrase into the search box.  For example, if you want to learn how to make money on the internet, you’ll go to Google and type “how to make money online” or “make money online“. What you have just typed in is what we call a “phrase”. Phrases are very important in your niche market research because it tells you how people are searching for products/services in your niche.  

Some phrases are quite useful because people use them frequently more than other ones, when doing their searches online.  Usually, these are phrases people use when they are actually looking to buy something and we call them ‘buying phrases’. They are commercially viable. The phrases that people use when they are looking for free content are not really profitable, so we say they are ‘bad phrases’.

Individuals or smaller sized businesses who cannot afford big advertising budget, are able to target a specific group of people (niche or micro niche) if they focus on keyword phrases that the smaller group (niche, micro niche) are interested in.