Leverage Fresh News on Twitter
In most cases, news hits Twitter before hitting the search engines. When you search your keywords on Twitter, you will find conversations in real time. Twitter will also help you discover trending topics which can drive your content and thus establish your relevance.
Drive Traffic to Your Facebook Page
Twitter is the best traffic source which you can use to drive traffic to your Facebook page as well as your blog or website. If you want to use Twitter to drive traffic to your Facebook page, post free offers (e.g. e-book, video, etc.) to the page and share the free offers about two or three times a day on Twitter. This is one very good leverage with Twitter; you cannot post so frequently to Facebook otherwise you might get your content labelled as spam.
Drive Traffic to Your Blog/Site
When most people first post on their blogs, they share the post. But it shouldn’t stop at that. You should share your blog posts routinely. You can share a link on Twitter to old contents which you have on your site, every hour. However, how often you link posts on your site depends on how much content you have because you cannot keep linking to the same article all the time.
Leveraging old contents from your blog in the right way can increase your traffic by up to 300%. As long as your articles are still relevant and still hold value, use them. Study your audience, know them, identify what they want and give it to them, simple!
Schedule Posts
Twitter Marketing allows you to use free tools like Hootsuite to schedule posts to Twitter (as well as some other social media platforms) which will appear at different times throughout the course of the day. Remember that you don’t schedule the exact same post throughout the day; you need to tweek them around so you can see what people respond to the most.
In order to be able to measure which of your tweets perform better, I advise that you direct each tweet from Twitter to a particular landing tab on your Facebook page. You will set such tab up to enable people opt-in to your list; that is why I call it ‘landing tab’. This is where you are offering something free in order to encourage people to opt into your list. Monitor the tab to see which tweet attracts the most opt in.
Prepare and Plan
First, make a list of all of your content, review them to ensure that they are still relevant enough for Twitter; edit as needed. Next, set them out and use them in the order of relevance to your post. This means you should, as much as possible, link to articles that connote with your post.
Use Hashtags (#)
Use hashtags with your keywords when posting your tweets. For example, is you have an article about Facebook marketing, use #facebook or #facebook marketing so that people searching for information about Facebook will find your content. Although it is possible for people to find your content without hashtags, but using the hashtag increases the value and ‘findability’ of your of your content. Hashtag contents have more relevance in searches; people look for hashtags on Twitter.
Hope you enjoyed this article. I n my next article, we will be looking at Common Mistakes Marketers make with Twitter. Till then, keep tweeting and let the traffic roll in. Ciao!
I am a Social Media Marketing Strategist and Facebook Marketing Expert, a business coach, seminar resource person, published and serial entrepreneur. I help businesses to get extraordinary results from their marketing campaign thus ensuring steady increase in their incomes.
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